Audience Development Manager

Join Digital Horizon Media as an Audience Development Manager in the vibrant region of Bangka Belitung! We are seeking a dynamic and data-driven professional to lead our audience growth strategies, optimize engagement, and expand our digital footprint. In this role, you'll work closely with our marketing team to develop and implement strategies that drive user acquisition, retention, and monetization. This is a unique opportunity to make a significant impact in a growing media company with a strong focus on innovation and audience development.

As an Audience Development Manager at Digital Horizon Media, you'll be responsible for creating and executing data-driven strategies to grow our audience base. You'll leverage tools like Google Analytics, Facebook Ads Manager, and other marketing automation platforms to track performance and optimize campaigns. With 3-5 years of experience in digital marketing or a related field, you'll bring a strategic mindset and a passion for data to our team. We offer a competitive salary and a collaborative work environment in the beautiful city of Pangkal Pinang.

📋 Tanggung Jawab Pekerjaan

• Develop and implement audience growth strategies to increase user acquisition and retention.
• Analyze data using tools like Google Analytics, Facebook Ads Manager, and other marketing automation platforms.
• Optimize digital marketing campaigns to improve engagement and conversion rates.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Monitor and report on key performance indicators (KPIs) to measure the success of audience development initiatives.
• Stay updated with industry trends and best practices in digital marketing and audience development.
• Create and maintain audience development roadmaps to guide strategic initiatives.
• Conduct A/B testing to optimize marketing campaigns and improve performance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital marketing, audience development, or a similar role.
• Proven track record of successfully growing audience bases in digital media.
• Strong analytical skills and proficiency in data analysis tools like Google Analytics, Facebook Ads Manager, and other marketing automation platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative and strategic thinker with a passion for data-driven decision making.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with SEO, content marketing, and social media marketing strategies.

🛠️ Keahlian

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